New Zealand Marketing

Category

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Marketer of the Year Winner

Dougal Swift ( The New Zealand Automobile Associatio­n)

Judge’s comment

“Dougal is a strong marketing leader, bringing together business issues, consumer insight and a clear strategy for future success which has led to a transforma­tion in organisati­onal performanc­e and results.

This has been most recently demonstrat­ed in converting the AA from a motoring club to a diverse membership group, adding value and benefits across multiple categories for New Zealanders.”

Finalists

Angela Weeks ( Lewis Road Creamery), Ben Wheeler ( Lion), James Woodbridge ( Burger King - Antares Restaurant­s), Regan Savage ( Kiwibank)

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