Judge’s com­ment

New Zealand Marketing - - Insight Creative -

“The in­sight that per­son­alises your health age and thus nudges peo­ple out of de­nial is key to the pro­gramme de­vel­oped by Sov­er­eign and its suc­cess in this cat­e­gory. Ef­fec­tive use of the date to im­prove con­ver­sion and de­crease cost to serve was clever. A loy­alty pro­gramme to re­ward healthy be­hav­iours re­sulted.”

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