Judge’s com­ment

New Zealand Marketing - - Insight Creative -

“Very clear ob­jec­tives - well ex­ceeded.

Faced with an ex­tremely chal­leng­ing job in in­flu­enc­ing a be­hav­iour change among their tar­get au­di­ence, yet gen­er­ated a sound mar­ket­ing strat­egy to drive a mean­ing­ful shift. Clever and well- tar­geted cre­ative of an in­ter­na­tional stan­dard. A fresh take on a shock­ing and real is­sue—fea­tur­ing a very re­lat­able and touch­ing story, which was well tar­geted and clearly im­pacted this au­di­ence.”

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