WHAT’S YOUR APPROACH TO WORKING WITH ADVERTISERS? ARE THERE PARTICULAR BRANDS YOU LIKE TO WORK WITH OR TYPES OF ADVERTISING YOU PREFER?

We’ve been very fortunate to have worked with known brands and smaller brands on and off for many years in co-operative marketing promotion relationships. We share what we know, to best present the life benefits vs the hard sell. Working with marketing and brand managers willing to try something different with us and recognise that a social media spend when compared with us, is simply not apples with apples by any stretch of the imagination.

Over many years we’ve worked with brands across travel, health and wellbeing, investment, retail, retirement, technology, gardening, F&B, entertainment and others. Some, like the Globus Family of Brands, have worked very closely with Grownups for many years.

And because the core audience aged 50-65 are responsible for influencing and sometimes making purchasing decisions for not only themselves but their children, parents and even grandchildren, all brands should be considering speaking with them.