NEW ZEALAND’S FACEBOOK LOVE AFFAIR

Kiwis are now spending around half of their media consumption time online.

As a team at a social media agency, it was great to hear that digital is now the largest recipient of advertising dollars, according to turnover data compiled by the New Zealand Advertising Standards Authority.

Not only that, the World Internet Project New Zealand reports that two-thirds of Kiwi Internet users visit social media every day. That’s not a particularly surprising statistic; visit any home, workplace or public place and you’ll see plenty of us focused on our screens, interacting with our friends and whanau via one social network or another.

But not all social networks are created equal. Here’s how the main players stack up in New Zealand, according to Nielsen Online Ratings: Facebook is New Zealand’s second most popular online destination (after Google Search) – and the place where Kiwis spend more time online than anywhere else: an average of 10 hours and 43 minutes per month, according to Nielsen Online Ratings ( June 2017).

All these statistics make Facebook one of New Zealand’s most significant advertising media – as well as the reason we’ve developed The New Zealand Facebook Report, which takes an in-depth look at Facebook from the perspective of over 24,000 New Zealand businesses.

In the report, we cover a wide range of Facebook-related topics, including:

• What New Zealand businesses most want to know about Facebook

• How New Zealanad marketers are using Facebook

• The most effective Facebook marketing strategies

• The latest Facebook developments, and how New Zealand businesses can take advantage of these capabilities

You can download the full report free from our website at mosh. co.nz/facebook-report, but here we’ve included some of the highlights.