Zane’s verdict
Potential for scale: With video game publishers (Rockstar games - GTA). Potential for targeting: A gamer playing FIFA can be targeted with sports goods and game-day ads. Likelihood of becoming mainstream: Inevitable Final score:
Potential for scale: With video game publishers (Rockstar games - GTA). Potential for targeting: A gamer playing FIFA can be targeted with sports goods and game-day ads. Likelihood of becoming mainstream: Inevitable Final score: