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The industry’s biggest spenders.

Nielsen’s top 20 advertising spenders for 2016 and 2017 shows it’s the supermarkets, telcos, department stores and, health and hygiene brands handing over the dollars in exchange for advertising.

The past two years has seen the top spenders remain stable, while the amount spent has increased. In 2016, top spender Harvey Norman spent an estimated $75.798 million while in 2017, this increased to $77.787 million (Source: Nielsen Ad Intel ratecard). This reflects the record agency spend in 2017, with agencies spending $1.048 billion across major media in New Zealand according to Standard Media Index (SMI) data.