New Zealand Marketing

What can agencies do to reduce staff churn?

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While we concede the loss of good people to overseas travel is part of our industry we work hard at Y&R to keep our talent in-house. I would identify three key areas to our success;

Tailoring roles to fast track talent. Our industry evolves rapidly and our ability to create unique and flexible roles to reflect our teams’ strengths and our clients’ requiremen­ts is a win/win.

Promoting future stars from within the business is a clear indication that hard work and client success is rewarded. We celebrate these successes as an agency.

‘Don’t die wondering’ is our agency mantra and challenges everyone to push the boundaries on behalf of our clients. It’s important that the expectatio­n to go the extra mile is balanced with rewards whether those be social occasions in our recently built bar, regular seasonal agency-wide celebratio­ns and reduced office hours on Fridays during summer when workloads allow.

 ??  ?? PAUL HAMILTON CLIENT SERVICE DIRECTOR Y&R ENGAGE
PAUL HAMILTON CLIENT SERVICE DIRECTOR Y&R ENGAGE

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