What do agencies need to stop doing in 2018?
I’d love to see agencies stop hitting the self-destruct button in 2018. We need to stop trying to undermine other agencies, bringing down the value of the entire industry. We should be proud of the business results agencies deliver in New Zealand. How our sometimes crazy, unorthodox environment can produce a creative way of solving a business problem that can’t be replicated in a more straight-laced culture.
It will require a bit of confidence (which despite outward appearances agencies don’t seem to have). Enough confidence to know that clients and other partners can contribute to an idea and make it better, and enough confidence to express an honest opinion if you disagree.
FLEUR HEAD MANAGING DIRECTOR Y&R WELLINGTON