What will it take to fix the diversity issue in the industry?
My belief is that there are so many places that we, and any industry, can look at implementing change. However, to be effective, we need to look for the areas that will give the best outcomes in the medium term, whilst still focusing on the longer game. The outcome we all are working towards is to be a more diverse and inclusive industry for better outcomes for our people (through policies and culture), our clients (through better work as an outcome of our diverse people) and for our audiences and society generally (again, through better work as an outcome of our diverse people).
The D&I Council, which I chair, believes that, based on our survey, although there is a lot of support many agencies don’t know where to start. So, we can start to effect change over the next 12 months and beyond, starting with the following goals, which help with awareness, and in providing tools for agencies: 1. Increase awareness of the benefits of diversity and inclusiveness in the communications industry workplace, through board engagement, DWNZ engagement, awareness of training options and a 12-month communications plan;
2. For every Comms Council member agency to have a D&I best practice policy in place by December 2018, through engagement with HR leaders and practical support through workshops;
3. Assist with the development of a more diverse talent pool through engagement at both high school and tertiary level
We are all on a journey with developing a more diverse industry. There is no quick fix but we are underway and will continue to look for more opportunities as we move ahead!
MEGAN CLARK MANAGING DIRECTOR COPPER BRAND EXPERIENCES CHAIR COMMS COUNCIL DIVERSITY & INCLUSIVENESS COUNCIL