What will it take to fix the di­ver­sity is­sue in the in­dus­try?

New Zealand Marketing - - Shorts -

My be­lief is that there are so many places that we, and any in­dus­try, can look at im­ple­ment­ing change. How­ever, to be ef­fec­tive, we need to look for the ar­eas that will give the best out­comes in the medium term, whilst still fo­cus­ing on the longer game. The out­come we all are work­ing to­wards is to be a more di­verse and in­clu­sive in­dus­try for bet­ter out­comes for our peo­ple (through poli­cies and cul­ture), our clients (through bet­ter work as an out­come of our di­verse peo­ple) and for our au­di­ences and so­ci­ety gen­er­ally (again, through bet­ter work as an out­come of our di­verse peo­ple).

The D&I Coun­cil, which I chair, be­lieves that, based on our sur­vey, although there is a lot of sup­port many agen­cies don’t know where to start. So, we can start to ef­fect change over the next 12 months and be­yond, start­ing with the fol­low­ing goals, which help with aware­ness, and in pro­vid­ing tools for agen­cies: 1. In­crease aware­ness of the ben­e­fits of di­ver­sity and in­clu­sive­ness in the com­mu­ni­ca­tions in­dus­try work­place, through board en­gage­ment, DWNZ en­gage­ment, aware­ness of train­ing op­tions and a 12-month com­mu­ni­ca­tions plan;

2. For ev­ery Comms Coun­cil mem­ber agency to have a D&I best prac­tice pol­icy in place by De­cem­ber 2018, through en­gage­ment with HR lead­ers and prac­ti­cal sup­port through work­shops;

3. As­sist with the devel­op­ment of a more di­verse tal­ent pool through en­gage­ment at both high school and ter­tiary level

We are all on a jour­ney with de­vel­op­ing a more di­verse in­dus­try. There is no quick fix but we are un­der­way and will con­tinue to look for more op­por­tu­ni­ties as we move ahead!

ME­GAN CLARK MAN­AG­ING DIREC­TOR COP­PER BRAND EX­PE­RI­ENCES CHAIR COMMS COUN­CIL DI­VER­SITY & IN­CLU­SIVE­NESS COUN­CIL

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