New Zealand Marketing

By the numbers

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$1.048 billion

Was spent by local agencies on major media in 2017.

28 publicatio­ns

Are set to be affected by Stuff’s decision to close or sell some of its community and rural newspapers.

51 percent

Of urban consumer growth from 2015 to 2030 will come from the retiring and elderly market according to Mckinsey Global Institute.

One in five

Connected consumers in New Zealand trust global brands according to Kantar TNS’ Connected Life research.

56 percent

Is the amount consumers ages 25-29 have increased their spending in the last eight years according to Marketview.

90,000

Individual­ly programmab­le LED lights have been used to light up Auckland’s Harbour Bridge in an effort by Vector to signal the city’s long-term movement towards a sustainabl­e future.

40 percent

Of the $95 million revenue Yellow made in the 2017 financial year came from digital services.

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