New Zealand Marketing

MARKETERS SEE FOUR KEY ADVANTAGES TO WORKING WITH SPECIALIST AGENCIES

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#1. EXPERTISE

"They have good depth of knowledge of their specialist areas."

#2. ABILITY TO FOCUS IN ONE AREA

"Ability to access specialist skillset that I couldn't otherwise have in the business."

"Specialist skillsets."

#3. QUALITY OF WORK

"Out of the internal bubble thinking, focus on deliverabl­e's without the internal distractio­ns."

"Market leading ideas."

#4. GOOD COMMUNICAT­ION SKILLS

"They have good depth of knowledge of their specialist areas."

"Understand­ing key objective verticals and delivering on them."

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