THE KEY IRRITATION FOR MARKETERS WHEN WORKING WITH SPECIALIST AGENCIES IS COST

#1. COSTS

"Often out of touch on cost versus return."

"Large agencies often have approval processes which can make a small job cost an extortionate price."

#2. NARROW FOCUS

"Building content for award entries only... not with client or consumer at the heart of the matter."

"They don't listen or follow the brief. Creative and implementation teams don't talk to each other so a signed off concept ends up not working in each environment and/or has fatal flaws (that are often too late to solve)."

#3. TIMEFRAMES

"Takes time to gestate ideas - need agility."

"Speed to market."

#4. LACK INITIATIVE

"When they become complacent."

"Lack of future thinking."