CHANGE ON THE HORI­ZON

New Zealand Marketing - - Opinion -

WHEN ASKED WHAT MAR­KETERS WERE BEGIN­NING TO DO IN-HOUSE THAT THEY HAD PRE­VI­OUSLY OUT­SOURCED TO AGEN­CIES, THEY SAID THEY WERE BRING­ING CON­TENT CRE­ATION FUNC­TIONS IN-HOUSE.

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