New Zealand Marketing

Bravo Oscar Tango

Air New Zealand

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The biggest stress factor when travelling, is time, according to customer feedback, so Air New Zealand custom-built an artificial intelligen­ce-backed chatbot, Oscar to support customers in real time.

In his first week, Oscar answered 7% of customer questions. On a busy day, he chats to more than 1000 people and can resolve 67% of queries across 350+ subjects of increasing complexity.

Oscar not only enables front-line staff by automating routine tasks, his knowledge can be updated immediatel­y to address new customer needs. He also acts as a valuable insight capture tool, providing real-time feedback on where improvemen­ts can be made across customer touchpoint­s.

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