Escape My House

FCB New Zealand / Fire and Emergency New Zealand

Fire and Emergency New Zealand needed a cost-effective way to motivate New Zealand households to make detailed escape plans at a scale not possible with existing approaches.

‘Escape My House’ is an interactive VR experience that puts thousands of people inside a real house fire, then seamlessly guides them through the process of making a detailed escape plan.

Within six months since launching, the campaign has encouraged 12,000 households to make detailed escape plans at 37% of the cost of existing approaches.