ITM Go Fish!

Justone / ITM

The ITM App was developed to offer a point of difference in a highly competitive market. Besides sharing industry news and product updates it also helps builders manage and record their Licensed Building Practitioner (LBP) points on the go.

The challenge - how to get busy Kiwi builders to download the app?

The solution… follow up a rational appeal to simplify their life with an emotional call to Go Fish! in New Zealand’s First Virtual Fishing Competition!

The campaign achieved outstanding results with downloads at 214% above target. The game has also proved to be popular with many players still hooked a year later.