BRANDS OF THE FU­TURE

New Zealand Marketing - - Food For Thought -

Mar­i­juana has been le­galised or de­crim­i­nalised in a num­ber of coun­tries and a whole heap of en­trepreneurs and savvy mar­keters have jumped on the hash­wagon and cre­ated vi­brant busi­nesses. In New Zealand, it may not be too long be­fore the same thing hap­pens, with those wacky-backy-lov­ing lib­er­als from Labour close to let­ting med­i­cal mar­i­juana through in some form. From there, it’s a slip­pery, smoky slope to a freemar­ket free-for-all (and, ac­cord­ing to Fam­ily First, the in­evitable down­fall of so­ci­ety). Tap­ping into the rise of delivery ser­vices, the mo­bile be­ing used as the re­mote con­trol of life and the in­nate hu­man de­sire to get wasted, here’s one brand that might ex­ist in the fu­ture.

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