BRANDS OF THE FUTURE
Marijuana has been legalised or decriminalised in a number of countries and a whole heap of entrepreneurs and savvy marketers have jumped on the hashwagon and created vibrant businesses. In New Zealand, it may not be too long before the same thing happens, with those wacky-backy-loving liberals from Labour close to letting medical marijuana through in some form. From there, it’s a slippery, smoky slope to a freemarket free-for-all (and, according to Family First, the inevitable downfall of society). Tapping into the rise of delivery services, the mobile being used as the remote control of life and the innate human desire to get wasted, here’s one brand that might exist in the future.