BANDING TOGETHER

In the early 2000s, Soundgarden’s Chris Cornell hooked up with three members of Rage Against the Machine to form the supergroup Audioslave. Former competitors brought their skills together to produce some sensational creative work. So could the same thing happen in advertising? Is there scope for the creation of a super agency in the local market?

Imagine DDB and Colenso BBDO bosses Justin Mowday and Scott Coldham working alongside creative leads Damon Stapleton and Nick Worthington and backed by media strategy from PHD’S Louise Bond and Simon Bird, pitching for a major piece of global business, such as Nike, Mcdonald’s or even Apple. All those minds work within the Omnicom group, so there’s no reason why this couldn’t become a reality.

Asked whether he would ever entertain the idea of banding together a super agency and going for a huge piece of international business, Mowday gave a cheeky chuckle before saying: “I’d fucking love to.”