THE SPECIALISTS SPREAD

Take a look across the spread of specialists and those you see on this chart are the agencies that marketers and Stoppress readers had enough awareness of to assess in terms of perceived size and momentum.

They say size matters, and the smaller your agency, the more likely you are to be seen to be on the way up. It’s worth noting that being well-known doesn’t necessarily correlate with momentum. Respondents were asked for unprompted responses on agencies doing good things and many of the agencies that performed well in that unprompted question were perceived to be on the way down when asked specifically about them.