BUT THERE ARE DISADVANTAGES TOO

#1. DIFFICULTY COMMUNICATING WITH MULTIPLE AGENCIES

"Need to invest time to keep them in the loop, opposed to lead agency who you have weekly wips with."

"Additional time and resources are required working with multiple agencies."

#2. LACK PERSPECTIVE ACROSS MY WHOLE BUSINESS

"Lack of ability to understand the 'big picture' and embrace ideas they didn't invent."

"Don't understand all channels.creative ideas are often outdated or don't work holistically across channels."

#3. COST

"Not always cost effective."

"Need clarity of expectation, around deliverables, costs and timelines."

#4. FRAGMENTED WORK

"Another agency to integrate into the overall go to market plan."

"Emphasis on one piece of the strategy."