PULLING DOWN THE WALL

New Zealand Marketing - - The Media Times -

While many me­dia com­pa­nies are look­ing to­wards reader rev­enue, Un­fil­tered has gone against the flow by re­mov­ing its pay­wall and giv­ing au­di­ences a free al­lac­cess pass to its li­brary of video con­tent that shares ad­vice from some of the most cel­e­brated busi­ness minds in the world. Co-founder Jake Mil­lar told Stop­press the de­ci­sion is in line with its core be­lief that ev­ery as­pir­ing busi­ness leader in the world should have ac­cess to the best ad­vice and knowl­edge. It’s also a move that he says will help Un­fil­tered’s ex­pan­sion into the US, for which it has put a fo­cus on its au­di­ence and get­ting as many peo­ple watch­ing as pos­si­ble – a hard goal to achieve when you’re a new­comer be­hind a pay­wall. “Go­ing into the US where it’s so large and there’s so much com­pe­ti­tion, it’s very hard when you’re turn­ing up in a mar­ket like that and no one re­ally knows who you are and from day one you want peo­ple’s credit card de­tails.” Those num­bers will help it as works to grow the con­tent it co-cre­ates with com­mer­cial part­ners. Along­side that, it plans to scale its Un­fil­tered Live events and is build­ing a new en­ter­prise plat­form for rapidly scal­ing com­pa­nies with a fo­cus on the ex­ec­u­tives. It will be sold as a B2B model.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.