PULLING DOWN THE WALL
While many media companies are looking towards reader revenue, Unfiltered has gone against the flow by removing its paywall and giving audiences a free allaccess pass to its library of video content that shares advice from some of the most celebrated business minds in the world. Co-founder Jake Millar told Stoppress the decision is in line with its core belief that every aspiring business leader in the world should have access to the best advice and knowledge. It’s also a move that he says will help Unfiltered’s expansion into the US, for which it has put a focus on its audience and getting as many people watching as possible – a hard goal to achieve when you’re a newcomer behind a paywall. “Going into the US where it’s so large and there’s so much competition, it’s very hard when you’re turning up in a market like that and no one really knows who you are and from day one you want people’s credit card details.” Those numbers will help it as works to grow the content it co-creates with commercial partners. Alongside that, it plans to scale its Unfiltered Live events and is building a new enterprise platform for rapidly scaling companies with a focus on the executives. It will be sold as a B2B model.