TVNZ 1

It’s been a big year for TVNZ 1, with the Com­mon­wealth Games ac­tion, an elec­tion cov­er­age boost, some ma­jor per­son­nel changes to flag­ship shows and ac­quir­ing of big sports rights. TVNZ con­tent di­rec­tor Cate Slater up­dates us on how the chan­nel is track­ing

New Zealand Marketing - - 20 Hot List 2018 -

What have been some of the high­lights/suc­cess sto­ries for TVNZ 1 over the last year? What are some of its new pro­grammes in the past year?

1 brings us to­gether. Seven Sharp’s Hi­lary Barry and Jeremy Wells, The Cas­keeter’s Frances and Kaiora, Jools and Lynda Topp, the farms of Coun­try Cal­en­dar – it’s New Zealand’s char­ac­ters, places and sto­ries that are the life force of the chan­nel. TVNZ 1 is a pow­er­house brand. It’s the home of lo­cal con­tent and New Zealand’s most watched chan­nel. We’re proud more than half of our line up con­sists of lo­cal shows and tal­ent. This gives 1 a dis­tinct point of dif­fer­ence in the TV land­scape. 1’s Sun­day Theatre sea­son is the gold stan­dard of pre­mium New Zealand drama. Loved by view­ers, this sea­son’s al­ways got more power than the Manapouri hy­dro sta­tion. Last year we brought the un­for­get­table story of Chris Crean’s brav­ery in Re­solve, which was a mas­sive hit. This year, I’m pick­ing In Dark Places as the one to watch. It’s the story of Teina Pora and his main sup­porter Tim Mck­in­nel. Pora is played by Richard Mc­don­ald, a young Welling­ton ac­tor straight out of Toi Whakaari, and he gives an elec­tri­fy­ing per­for­mance. The Com­mon­wealth Games was a ma­jor event for us. We set out to cre­ate a shared na­tional view­ing ex­pe­ri­ence and we reached over 3 mil­lion New Zealan­ders with our cov­er­age. Sport is play­ing an in­creas­ing role on 1 – with Rugby World Cup and Amer­ica’s Cup sail­ing to look for­ward to. News an­chors TVNZ 1 – it starts and fin­ishes the day. New Zealand’s best known faces are from our news­room and there’s a lot of trust placed in the work they do. Our Elec­tion 2017 cov­er­age again brought view­ers to 1 in huge num­bers. When big events hap­pen, the coun­try turns to us – and we know that’s a spe­cial priv­i­lege and re­spon­si­bil­ity.

What have been some of the chal­lenges?

We do a re­ally good job of hold­ing our au­di­ence’s at­ten­tion across our nightly news and cur­rent af­fairs of­fer­ing. And it’s a line up that of­fers view­ers some­thing to watch to­gether with their fam­ily, flat­mates and friends. Later on, we know view­ers seek out in­di­vid­ual view­ing ex­pe­ri­ences – that shows up post 8.30pm where au­di­ences are frag­ment­ing across var­i­ous view­ing op­tions. The chal­lenge is to re­tain these au­di­ences in our TVNZ fam­ily, whether that’s tran­si­tion­ing them on to TVNZ On­de­mand, or switch­ing them to some­thing on DUKE or 2. Our fo­cus is all about of­fer­ing view­ers a great range and choice of com­pelling con­tent to keep them watch­ing with us.

What’s New Zealand’s favourite pro­gramme on the chan­nel?

New Zealand’s a na­tion of news junkies and wannabe farm­ers! 1 News at 6pm is New Zealand’s top rat­ing show, closely fol­lowed by Hyundai Coun­try Cal­en­dar – 52 years young and still a huge draw­card.

TVNZ 1 is known for its pulling power to the older gen­er­a­tion, has its au­di­ence evolved over the years?

TVNZ 1 is the most watched chan­nel in New Zealand – it draws au­di­ences from ev­ery stage of life and we’re re­ally proud of that. TVNZ 1’s built this huge mo­men­tum off the back of the Com­mon­wealth Games in its 2554 tar­get demo. Peo­ple prob­a­bly don’t know this about 1 but it’s the num­ber one chan­nel in 25-54 in 2018 to date.

How does TVNZ’S On­de­mand plat­form sup­port its lin­ear broad­cast con­tent?

We com­ple­ment 1’s lo­cal con­tent of­fer­ing with the best in in­ter­na­tional con­tent from around the world. We’re mak­ing pre­mium con­tent avail­able to au­di­ences with on­line first pre­mieres. We’re us­ing the plat­form to drive word of mouth among early adopters to in­crease sam­pling of tent­pole TVNZ 1 con­tent. Killing Eve has gone off on TVNZ On­de­mand – that’s com­ing to 1 soon. We’re all about giv­ing viewer’s choice and con­trol. We’re less con­cerned these days about whether view­ers watch our con­tent on broad­cast TV or on­line – what mat­ters is that they watch with TVNZ.

What is the fo­cus for TVNZ 1 head­ing into the fu­ture?

Lo­cal is hard­wired into 1’s DNA. That’s not chang­ing any­time soon. Look­ing to the fu­ture, we’ll con­tinue to of­fer view­ers a var­ied slate of New Zealand best news and en­ter­tain­ment sto­ries. And there’s an in­creas­ing role for big event sport in our lo­cal line up. We want all eyes on us and the sto­ries we tell. Ex­pect bold and brave pro­gram­ming choices from TVNZ. We’re fo­cused on re­main­ing the most-watched - and to do that we need to keep in step with our au­di­ences, to be rel­e­vant and a big part of their daily lives.

Three­l­ife Sky Sport Soho Vice­land Nom­i­nees:

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