New Zealand Marketing

SEVEN SHARP

With its new line-up, Seven Sharp continues to keep audiences engaged in the post-newshour slot, with its humour, authentici­ty and a dash of cheekiness.

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When it was announced Jeremy Wells would be joining new mother of the nation Hilary Barry for the return of Seven Sharp, people wondered if he would be up to the role, knowing his oft-controvers­ial background as Newsboy, and role in Radio Hauraki and the Alternativ­e Commentary Collective. The question on everyone’s lips - would the power of personalit­y overshadow the content? However, Wells has proven the doubters wrong and the fresh combinatio­n of the pair who bounce off each other wins them top of the category. Bonus points are given for having Anika Moa flout newsreader convention­s and bring authentic discussion­s to the table while helping Barry host while Wells was on holiday. With the shake-up, TVNZ has boldly brought a different feel and appeal to Seven Sharp after Mike Hosking and Toni Street’s four-year reign. While perhaps older viewers miss Hosking’s musings, audience loyalty ensures the figures continue to soar above its 7pm rival The Project. While it has to be said Seven Sharp may not have the depth of The Nation or The Hui, it’s enjoyable to watch as the team continue to tackle issues from New Zealand and around the world five years after its debut.

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