New Zealand Marketing

Will live gaming become a major sporting event - both in real life and as broadcasts - in the next five years?

RICHARD LAST DIRECTOR OF SPORT SKY

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Yes, I believe so.

About a year ago, I started to read the Bleacher Report articles around esports. It was obviously growing, had a huge audience and big money was starting to flow in terms of sponsorshi­p and live events.

Many of the opportunit­ies offered by esports are online and internatio­nal in their scope. However, as the number of people enjoying gaming continues to grow, it is starting to pull in a more mainstream audience. With local content being produced for Sky by Let’s Play Live here in New Zealand and our internatio­nal partners such as FIFA and F1 running their own esports competitio­ns, the sport will only continue to grow online and on Sky Sport.

At the end of the day, Kiwis still like to watch themselves compete no matter what the activity – rugby, dancing, cooking and now… esports.

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