What’s keep­ing you up at night?


New Zealand Marketing - - Shorts -

The mas­sive un­learn.

I’m sure we’ve all seen the alarm­ing stats about au­to­ma­tion and job loss, the nu­mer­ous ar­ti­cles that out­line which de­mo­graph­ics will suf­fer the most and those that will be­come in­dis­pens­able to busi­nesses of the fu­ture. Cou­pled with on­go­ing global dis­course around trans­parency, brand safety, GDPR and more, what keeps me up is the ques­tion; are we un­learn­ing quickly enough?

By this I mean has our wider in­dus­try of mar­ket­ing and communications done enough to en­sure we re­ally, truly un­der­stand the new dig­i­tal world? Have we been through a mas­sive un­learn; the process whereby we for­get every­thing we thought we knew to take on a new way of look­ing at the world? Do we un­der­stand the lan­guage, the tech­nol­ogy, the sys­tem­atic ways of op­er­at­ing and think­ing?

And are those of us that are priv­i­leged enough to be in lead­er­ship po­si­tions, en­sur­ing that this new way of op­er­at­ing is be­ing taught from the ground up; are our univer­si­ties and schools on board? Will the pipe­line of peo­ple com­ing to our in­dus­tries con­tinue as al­most any­thing be­comes ac­ces­si­ble to dig­i­tal na­tives?

I’ve al­ways loved that our roles in me­dia in­volve re­think­ing ev­ery communications op­tion on a daily ba­sis and I know that the ma­jor­ity of the broader in­dus­try agree. How­ever, I won­der if each and ev­ery one of us is aware of just how much we need to do dif­fer­ently to tackle our dig­i­tal fu­tures.

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