By the num­bers

New Zealand Marketing - - Shorts -

$2.561 bil­lion

of ad­ver­tis­ing rev­enue was gen­er­ated across all main me­dia in 2017.

21 pen­cils

is the num­ber of pen­cils picked up by New Zealand agen­cies at D&AD 2018, in­clud­ing two yel­low.

3 mil­lion

New Zealan­ders tuned in to watch TVNZ’S Com­mon­wealth Games cov­er­age.

$244.5 mil­lion

of rev­enue from in­ter­ac­tive ad­ver­tis­ing was reached in the first quar­ter of 2018.

80 per­cent

of New Zealan­ders lis­ten to com­mer­cial ra­dio ac­cord­ing to Gfk’s first sur­vey of 2018.

63,714

New Zealan­ders’ data was po­ten­tially ex­posed in the Cam­bridge An­a­lyt­ica scan­dal.

$5.7 mil­lion

was Me­di­a­works’ net loss af­ter tax ac­cord­ing to its fi­nan­cial results for 2017.

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