The best of the bunch

New Zealand Marketing - - Shorts -

In May, Mc­don­ald’s took on one of the chal­lenges of to­day’s con­nected world, with a touch­ing spot by DDB about a grand­fa­ther spend­ing time with his grand­chil­dren. The brand cam­paign fol­lowed 2017’s ‘Mid­dle Seat’ and Stop­press read­ers were quick to share praise and some con­struc­tive crit­i­cism.

“That’s the spirit guys. Just keep pan­der­ing. Pat each other on the back, tell the client you re­ally helped bring a tired old brand into lives of real peo­ple in an au­then­tic and rel­e­vant way. A way which likens the brand to the good old sim­ple val­ues of the kiwi way of life. Then watch as we all for­get it. Be­cause, while the spot is cer­tainly watch­able, it is en­tirely for­get­table. Tech­nol­ogy is evil. Out­doors are good. Burg­ers and fries are whole­some.” -


“Give up the evils of tech­nol­ogy. Try some fast food.” -


“What a great ob­ser­va­tion of mod­ern cul­ture and our kids’ in­fat­u­a­tion with phones and screens and so­cial me­dia. But they man­age to get the mes­sage across with charm rather than a pointed finger. Re­ally nice ad, bet­ter than the girl in the back­seat be­cause it has a proper point of view.” - RE­SPECT

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