The best of the bunch

In May, Mcdonald’s took on one of the challenges of today’s connected world, with a touching spot by DDB about a grandfather spending time with his grandchildren. The brand campaign followed 2017’s ‘Middle Seat’ and Stoppress readers were quick to share praise and some constructive criticism.

“That’s the spirit guys. Just keep pandering. Pat each other on the back, tell the client you really helped bring a tired old brand into lives of real people in an authentic and relevant way. A way which likens the brand to the good old simple values of the kiwi way of life. Then watch as we all forget it. Because, while the spot is certainly watchable, it is entirely forgettable. Technology is evil. Outdoors are good. Burgers and fries are wholesome.” -

A REAL PERSON

“Give up the evils of technology. Try some fast food.” -

GOOD POINT

“What a great observation of modern culture and our kids’ infatuation with phones and screens and social media. But they manage to get the message across with charm rather than a pointed finger. Really nice ad, better than the girl in the backseat because it has a proper point of view.” - RESPECT