Mar­ket­ing As­so­ci­a­tion

All the lat­est news from the in­dus­try.

New Zealand Marketing - - Contents - Tony Mitchell CEO, Mar­ket­ing As­so­ci­a­tion of New Zealand

On the theme of show­cas­ing, we speak to a group of in­no­va­tive MA mem­ber mar­keters about what mat­ters most.

Data, tech­nol­ogy and con­sumer be­hav­iour top the list and I par­tic­u­larly like Nicki Shirley, Head of Mar­ket­ing at Qri­ous, com­ment on what the most cru­cial el­e­ment in mar­ket­ing is, "An open mind! Con­sumer be­hav­iour is chang­ing all the time and they now have high ex­pec­ta­tions for how they want to in­ter­act with a brand. Mar­keters need to be open to new ap­proaches and pos­si­bly even new tech."

Brooke Hand, Mar­ket­ing CRM An­a­lyst at Tait Com­mu­ni­ca­tions be­lieves, "The most im­por­tant thing I have learnt in my ca­reer is to take on board at least one les­son from the re­sults of ev­ery ac­tion ex­e­cuted. From a sin­gle email send through to ex­e­cut­ing an en­tire cam­paign."

"It is great to see our younger mar­keters com­ment­ing on how mar­ket­ing can add value by hold­ing an or­gan­i­sa­tion ac­count­able to their val­ues, their cus­tomers, and their com­mu­ni­ties", says Cal­lum Mcken­zie, Mar­ket­ing Ad­vi­sor at Hutt City Coun­cil.

A study by Adobe found that 80 per­cent of mar­keters be­lieve their role is fun­da­men­tally chang­ing, and that 40 per­cent be­lieve they need to rein­vent them­selves to keep pace. So with that in mind, we fin­ish with Brid­get La­mont, who re­cently joined Loy­alty NZ as CMO and her ad­vice to mar­keters which is to, "find your­self a great men­tor (or men­tors!) and be open to learn­ing from oth­ers. Never as­sume that as a leader you have to have all the an­swers."

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.