What keeps you up at night?

New Zealand Marketing - - Shorts - SHANE EVANS GEN­ERAL MANGER OF MAR­KET­ING ASB

One of the ma­jor as­pects of my role is de­cid­ing where to fo­cus our re­sources so we can achieve the best out­comes for our cus­tomers. There’s a fine line be­tween build­ing fu­ture ca­pa­bil­ity and de­liv­er­ing more im­me­di­ate re­sults, and we need both to be suc­cess­ful. Man­ag­ing that bal­ance is key. Align­ing the in­ter­nal busi­ness to our pur­pose is also some­thing I spend a lot of time on, given the close ties we see be­tween a brand’s pur­pose, and its abil­ity to make, main­tain, and strengthen emo­tional con­nec­tions with cus­tomers through great sto­ry­telling. One of the most re­ward­ing parts of the job is help­ing team mem­bers achieve their goals, be it work or at home, so find­ing new ways to do that takes a lot of thought! As well as think­ing about work things, I have three small chil­dren and a dog that en­joys stalk­ing the neigh­bour’s cat late at night. They don’t seem to like each other much.

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