THAT’S HOW THE COOKIE CRUMBLES

There’s a high level of buzz around the demise of cookies (cookie-less tracking; first-, second-, third- and zero-party data; identity resolution; omnichannel orchestration tech; the open web; trust and transparency; and more), and it seems (media) buyers are concerned that their stakeholders and clients don’t fully understand the ramifications, and may be panicking unnecessarily. Stoppress dips its hand into the jar as experts help unpack what a cookie-less world will mean for marketers, creatives and consumers. For more, visit stoppress.co.nz/cookie-month