Fuck You Marketing, P.S. I Love You

By Cassie Roma, Laura Perkins and Jennifer Keller

Fuck You Marketing, P.S. I Love You is a truth-bomb-laden love letter and middle finger to the profession of marketing and to marketers themselves. In the modern world, where we’re inundated with more than 10,000 marketing messages, advertisements, distractions and interruptions daily, it serves as a timely reminder not to take ourselves too seriously (unless, of course, we’re doing serious work).

Baked into this rollicking ride of a professional temperature check for an entire industry is a strong narrative of selfempowerment and a grounding in just how intentional we all must be in our daily decisions. What we put out into the world is our legacy, and how we shape our legacies becomes how we grow, not only as professionals, but also as nuanced individuals.

There are also some tales from the abyss – stories that every single marketing professional can giggle, cry or rage along with. Every reader will also find little nuggets of marketing gold (tips, tricks and best practices) woven into a warts-and-all look at contemporary culture, context and the cult of the ‘Colouring-in Department’. Whether readers are traditional marketers, older Millennials or Gen Z to the core, the stories in this book will resonate across generations and specialisations. And, hopefully, get all of us thinking a little harder about just how potent we are as communicators.