AGENCY RELATIONSHIPS CONTINUED...

The types of engagement marketers have with agencies remains consistent as a mix of strategic and transactional. (Figure 6.)

When it comes to how marketers treat their agency partners, the majority feel that their colleagues treat the industry fairly. (Figure 7.) Most marketers think there are other clients who aren’t very fair on agencies, with 86 percent saying that agencies are treated fairly by some agencies.

‘[Agencies] don’t know how to work well together to deliver the best outcomes for the business they’re working on.’