OPERATING OLDSCHOOL IN A NEW WORLD?

The pandemic forced marketers to accelerate decisions, pivot and do what was right for their business as quickly as possible. Did agencies keep up? Respondents told us they wanted more strategic planning, relevant consumer insights and deeper business understanding.

In a changing business context, many didn’t see agencies rising to the challenge. “They haven’t moved with the times,” said one. “They need to adapt their models to move with the changes we’re making,” said another. “Still operating old-school” and “Need future thinking to align with the business” were among the other comments respondents submitted.