Six attributes of a progressive CMO

1. HYBRID THINKING

Given the rise of digital marketing and online culture, and with this all the tech needed to support e-commerce needs, data requirements and better UX/CX, the CMO of the future is going to be a hybrid of a CIO and CTO. Yes, they’ll still be grounded in marketing strategy, but they’ll have no fear of technology.

This will mean that the sometimes siloed nature of marketing will have to be broken down to a certain degree, and the walls within the C-suite removed. Having said this, the same is true for other CMOpartner relationships, from working with agency and innovation partners, to tapping into marketplace trends themselves.

On the technology side, a strong understanding of web and social analytics is also going to creep into the CMO’S day-to-day. Big data platforms crop up daily, and the CMO of the future needs to be familiar with the landscape. What’s important here, though, is that the future of big data isn’t collecting it, it’s being able to interpret, understand and leverage it. Yes, brands will have their tech crew to get into the nuts and bolts, but the CMO must still be across it all.

Jack says that the changing CMO will need to be mindful of bridging