5 REASONS WHY WOMEN IN MARKETING IS NOT JUST FOR WOMEN IN MARKETING
Insights into why everyone can benefit from MA'S Women in Marketing Conference, from past attendee and Customer Lifecycle Specialist at Trademe Jess Scott.
AS AN ATTENDEE OF MARKETING
Association’s first Women in Marketing conference in 2019, I was excited to see it back in the line-up for 2021. For me, it’s a real standout on the event calendar, and an opportunity to come at marketing from all angles while enjoying a truly fantastic afternoon.
There was one thing that was lacking in 2019, though, and it was an obvious lack at that – men. Contrary to the name of the event, the Women in Marketing conference is not just for women in marketing, and here are a few reasons why.
1. Ever wondered why you’re just not getting through to your female audience? Is your message not resonating but you don’t know how to make it click? Women in Marketing is for you. Find out how to best engage with your female audience, and see those metrics take a turn for the better.
2. Don’t get ‘cancelled’ in 2021. Gen Z is hot on the heels of any brand that might be misrepresented in any way, shape or form, and this includes the representation of women in advertising. The backlash of making a wrong move just isn’t worth it, but what is is educating ourselves to do better in the way we market.
3. It’s no secret that companies continue to struggle with diversity, especially at a board, CMO and executive level, but it’s also not as simple as just ‘hiring more females’. Women in Marketing showcases a range of talented, strong women who lead the way for other talented, strong women
– the kind of people you not only want but need on your team.
4. The dreaded ‘imposter syndrome’ doesn’t discriminate and hits us all at one stage or another in our careers. This event is empowering and guaranteed to lift you up and give you some key tips for how to overcome this, whatever your gender.
5. We all have something to learn. Knowledge is power, so why not sit in a room full of knowledgeable marketers and soak it all in?
There is one more thing – the goodie bag! You can’t tell me that you wouldn’t benefit from that. Face cream, hand cream, chocolates… welcome to the finer things in life (or take them home to your wife/ husband, girlfriend/boyfriend and score some brownie points).
Women in Marketing is for all. It’s a fun afternoon filled with like-minded people. I hope to see you there.
Women in Marketing takes place on Wednesday, April 7 at Cordis Auckland. For more information and to book, visit marketing.org.nz/wim2021