KEY TAKEAWAYS

• Creativity is valued highly when marketers choose which agencies to partner with.

• Agencies aren’t meeting the mark when it comes to delivering the strategic thinking and effectiveness that marketers want.

• Working with several agencies is seen as a hindrance to achieving the above.

• Collaboration isn’t high up on the value chain for marketers.

• A quarter of agencies aren’t meeting the expectations of marketers.

• Marketers’ budgets aren’t growing.