MARKET MOVES: FLIGHT CENTRE TRAVEL GROUP GLOBAL CMO DAZ WRIGHT
In August, Flight Centre Travel Group appointed Darren ‘Daz’ Wright as Global Chief Marketing Officer for its leisure division, including the global Flight Centre brand and Travel Associates.
Darren will have global responsibility for overall brand strategy, customer insights and engagement, marketing operations and technology, and worldwide retail. He’ll be based in Flight Centre’s Brisbane headquarters, reporting to Flight Centre Travel Group (FCTG)’S Global Leisure CEO Melanie Waters-ryan.
With a marketing degree under his belt, Darren joined Flight Centre in 1996 as marketing leader for the Australian Flight Centre and Great Holiday Escape retail brands. After leaving Flight Centre in 2001, he held various senior marketing and commercial roles with Virgin Blue, Airasia and Scoot airlines. He rejoined FCTG in 2014 as marketing leader for the group’s Australian leisure brands.
“I’m very excited to take on this new role in the group and ramp up the design of our core global business systems,” he says. “The road ahead is to further reinvigorate the Flight Centre brand when speaking to our existing customers, as well as engage a new, younger audience looking for security and advice from our collective travel experience. As we continue FCTG’S globalisation, we’re focused on building scalable capabilities with core agency support from long-term partners such as Rapid Media in Australia. We’ll be looking at new agency agreements globally supporting smaller, more agile in-house teams to drive success.”