TURNING CUSTOMERS INTO REGULARS
Via its cutting-edge platform, New Zealand company AURA is helping businesses with loyalty programmes operate seamlessly with multiple venues and point-of-sale systems.
These days, loyalty can’t be measured by spending alone. To thrive in a post-covid world, businesses need to build strong, lifelong relationships with customers, and not just by offering deals and discounts.
Designed for the retail and hospitality industries, Aura measures loyalty through total customer behaviour. With this information, businesses can create specific programmes that keep old customers coming back and new ones coming in. With member management, points systems, comprehensive reporting, promotion engines, loyalty cards and more, the system makes turning customers into regulars easy.
“As we directly integrate into the point-ofsale system, it’s a quick and simple process for us to connect a new client,” says Digital Director at Onfire Design Aaron ConderO’brien. “Aura has complete integration with several POS systems and is adding new ones regularly.” He says the team at Onfire have been instrumental in developing the core Aura platform.
Auckland company Joylab was one of the early adopters of Aura and has since realigned its loyalty programme through the integration of the platform. Its Marketing Manager Frances Vettori says, “Aura has delivered a near-frictionless experience for Joylab customers through its straightforward mechanics and this, in turn, has delivered sales growth, meaningful data insights and improved customer journeys. But what makes Aura so special is the team, who’re delivering a local support environment that fosters ongoing technology developments and immediate responses to market disruptions.”
In terms of admin, Aura does it all, quickly and easily. Its dashboards allow businesses to monitor real-time transactions, view and edit member details, create promotions and manage scheme settings. To entice customers, it allows multiple promotions to happen at the same time; this includes bonus points, earn rate increases, extended expiry periods and automatic birthday rewards. The system also has a referral programme that rewards users for signing up friends and family.
“Aura has been exceptionally well received by our clients, with some businesses reporting their loyalty members spend up to twice as much as their non-loyalty ones,” says Aaron.
Customers can access Aura through a white-labelled consumer portal, where they can manage their profile and check balances. Aaron says the portal is mobile-friendly, making it easy to access information anytime. “Companies that use our system can have a white-labelled portal set up for them, which their customers can log into check their transactions and balances, manage their loyalty cards, and manage their details.”
He says learning more about customers allows companies to tailor particular products and services to their specific requirements and tastes. “In doing so, clients feel true recognition and appreciation, laying the foundation for lifetime loyalty.”
Looking forward, Aura aims to become a global loyalty provider by integrating with trusted POS partners worldwide.
‘Aura has been exceptionally well received by our clients, with some businesses reporting their loyalty members spend up to twice as much as their non-loyalty ones.’