RACHEL ELLERM

National Marketing Director at Lion New Zealand

We do conventional OOH and allocate some of our budget to new technologies. In OOH, two favourite examples are last year’s ‘Stand at Dawn’ campaign, when on ANZAC Day we scrolled through the names of every fallen New Zealand soldier on behalf of the RSA, and the Corona Surf report – localised play on the weather and surf in a digital OOH format.