FUTURE OF RETAIL MARKETING CONFERENCE

A conference for retailers and retail marketers.

The New Zealand retail industry has taken a hard knock as a result the restrictions put on businesses due to Covid-19 lockdowns. To counter these restrictions retailers have had to leapfrog their brick and mortar offerings to dynamic ecommerce outlets. 2022 will however see some normality return to the sector as the country begins to open up again. At the same time, the industry is much changed because of the pandemic. Many retailers will have learned new (digital) skills to keep their businesses going while others will have refined their e-tail strategies to reach new and growing markets. No matter where retailers sit on this journey of opening up to more customers, one thing remains constant – the need for an effective marketing strategy. Retail marketing not only satisfies customers’ needs but ensures their delight. As retailers look to increase their capabilities across new and exciting channels using the latest tools and tech, marketing will be essential in bringing these evolving retailers to their customers in ways that are relevant, targeted and creative. This exciting conference, brought to you by NZ Marketing magazine, will bring together retailers and their marketing partners, key industry players and service providers to workshop future-facing marketing strategy that will help get the industry back on its feet. More details in early 2022...