INVESTMENT

Positively, investment across the business seems to be going towards repairing and strengthening businesses.

Most businesses are planning to increase investment in growing and maintaining their customer base. Following this, the focus shifts to internal capabilities with investment planned across staff, marketing technology and insights. Marketing Technology is the only area that does not expect budget cuts in the near future.

Investment in online advertising and comms is expected to see a noticeable increase, while spend on traditional channels may see some cuts.

HOW WILL INVESTMENT A CROSS… CHANGE IN Y OUR BUSINESS IN THE NEXT 1- 2 YEARS?