THE ENHANCED NIELSEN AD INTEL DIGITAL

As part of the enhanced Nielsen Ad Intel Digital suite, the company has also launched the digital dashboard solution, providing clients with access to digital creatives and campaign information via an easy-to-use interface.

This brand-new Nielsen service delivers daily information on where brands are spending their digital advertising dollars. It also allows access to campaign creatives which provide visibility on marketing tactics. Just what any marketer needs as they go into a meeting with their CEO!

Here’s a few key features you can look forward to making use of with Nielsen Ad Intel Digital:

• Introduction of social and in-app measurement to strengthen cross-media channel insights.

• A significant enhancement to video capture including pre-, mid- and post-roll video.

• Vast expansion of the number of websites monitored.