New Zealand Marketing

GET WITH THE PROGRAM( MATIC)!

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In April, Stoppress takes a deep dive into the programmat­ic media trends expected in New Zealand in 2022. We chat to the plug-in providers and those implementi­ng the latest tools to get a sense of where things sit with programmat­ic ad buying as well as PDOOH. Where’s this important technology headed, how’s it shaping digital marketing, and how can brands and their media planners more effectivel­y use data-driven, automated and measurable digital advertisin­g to deliver better CX? We find out.

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