New Zealand Marketing

Future of Retail

MARKETING CONFERENCE

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A future-focused conference for retailers and retail marketers, brought to you by Nzmarketin­g in associatio­n with Mediaworks, with support from Retail NZ.

Coming to Auckland in 2022 Better engage retail customers of the future.

The New Zealand retail industry has taken a hard knock as a result of the restrictio­ns put on businesses due to Covid-19. To counter this, retailers have had to evolve their brick-and-mortar offerings to include dynamic e-commerce outlets. Many retailers have had to learn new digital skills to keep their businesses going, while others have refined their e-tail strategies to reach new and growing markets.

No matter where retailers sit on this journey of opening up to more customers, one thing remains constant: the need for an effective marketing strategy. As retailers look to increase their capabiliti­es across new and exciting channels using the latest tools and tech, marketing will be essential in bringing these evolving retailers to their customers in ways that are relevant, targeted and creative.

This exciting conference, Future of Retail, will bring together retailers and their marketing partners, key industry players and service providers to workshop future-facing marketing strategies that will help get the industry back on its feet. The panel of local and internatio­nal speakers will discuss topics including:

• E-commerce and the digital direction

• Creating satisfying customer experience­s with every transactio­n

• Trust, risk and privacy in e-commerce

• The role of creative in effective omnichanne­l storytelli­ng

• Finding the best media mix for your marketing.

For more informatio­n, visit nzmarketin­gmag.co.nz/events.

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