New Zealand Marketing

Marring marketing and e-commerce


Jules details a list of key areas that she’s proud to be leading her team at Mitre 10 on over the next couple of years. She says that these nine KPIS across marketing and e-commerce will help move the brand for ward.

• More seamless integratio­n between online and in-store channels and experience­s

• The increasing role of digital post-covid – with significan­tly raised expectatio­ns – across in-store and online

• Norming of mobile-first experience­s

• Customers are demanding better experience­s in 2022 – after a couple of years of lessened experience­s overall (due to Covid-1 9). Enabling connection­s and tailored experience­s is key

• Sustainabi­lity is so important for our customers and we are committed to continuing to innovate and make a genuine difference

• Baking in social and environmen­tal good

• Downturn in economy – customers will be looking for greater value for money while we fight the increasing cost of doing business

• Growth of hyper-personalis­ation – connecting the right content with the right audience when and where they want it. From customised ser vices and product bundles (shop the look), to solutionin­g for Mart ech platforms

• The exponentia­l growth of Social Commerce. Integratin­g our retail experience into new and emerging channels

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