Marring marketing and e-commerce

Jules details a list of key areas that she’s proud to be leading her team at Mitre 10 on over the next couple of years. She says that these nine KPIS across marketing and e-commerce will help move the brand for ward.

• More seamless integration between online and in-store channels and experiences

• The increasing role of digital post-covid – with significantly raised expectations – across in-store and online

• Norming of mobile-first experiences

• Customers are demanding better experiences in 2022 – after a couple of years of lessened experiences overall (due to Covid-1 9). Enabling connections and tailored experiences is key

• Sustainability is so important for our customers and we are committed to continuing to innovate and make a genuine difference

• Baking in social and environmental good

• Downturn in economy – customers will be looking for greater value for money while we fight the increasing cost of doing business

• Growth of hyper-personalisation – connecting the right content with the right audience when and where they want it. From customised ser vices and product bundles (shop the look), to solutioning for Mart ech platforms

• The exponential growth of Social Commerce. Integrating our retail experience into new and emerging channels