RECOGNISING UNMISSABLE OPPORTUNITIES

ooh!media is proud to once again support the country’s smartest marketers as sponsor of the Marketer of the Year category at the 2022 TVNZ-NZ Marketing Awards. Here, this year’s finalists share their insights on the current transformation taking place in the Out of Home industry.

As a brand that exists in public spaces we are constantly in the spotlight, providing a public transport utility to local councils and communities on the Street and bringing communities together through enhancing Retail experiences indoors. Our purpose at ooh! is to make public spaces better and in the process make the brands that advertise on our network unmissable. As with all business right now, we’re also experiencing considerable change – and for Out of Home media (OOH) this means changes in audience movement behaviour, new ways of buying and delivering OOH and an increasingly dynamic and digitised media channel capable of performing new roles for brands and marketers.

We are thrilled to be able to share the thoughts of this year’s MOTY finalists on the current transformation taking place within our industry and the opportunities they see for Out of Home in future.