MELODIE VICKARS – AA Insurance

WITH TRANSFORMATION HAPPENING at PACE (a PROLIFERATION OF NEW SCREENS AND PDOOH TAKING OFF), BRANDS ARE FINDING WAYS TO BE DYNAMIC WITH THEIR DOOH at SCALE. WHAT MOST EXCITES YOU ABOUT THE FUTURE?

“With so much broadcast screen fragmentation, OOH provides a complementary channel in a way that wasn’t possible before. We use OOH now as an ‘always on’ channel because of the increased reach, flexibility and impact. I wouldn’t have said that a couple of years ago.”