ANGELA IRWIN – Tegel

PROGRAMMATIC DOOH IS BEING RAPIDLY ADOPTED BY ADVERTISERS/ AGENCIES, ALLOWING OOH TO PLAY MORE ROLES FOR BRANDS THAN EVER BEFORE. WHAT ROLE DO YOU SEE PDOOH PLAYING WITHIN YOUR OMNICHANNEL MIX?

“It plays quite a large role in our mix. It allows us to get some great sites that may not have been available to us otherwise, and is highly measurable. Nobody likes to have to make changes once a campaign has gone live, but this became especially valuable during Covid when we needed to turn something off or change a message.”