SEAN WIGGANS – Turners

as THE OUT OF HOME INDUSTRY MOVES CLOSER TO UNIFICATION OF AUDIENCE MEASUREMENT, MARKETERS WILL SOON BE ABLE TO GET a CROSS-PLATFORM VIEW ON THEIR OOH CAMPAIGN REACH. WHAT DOES THIS MEAN FOR YOU as a MARKETER?

“OOH has huge potential, but it’s still very fragmented. Understanding reach properly has always been a weakness and I’m also interested in how digital OOH actually works – it’s very different from the slow burn static version. It’s always been strong with the 18-24s

– I suspect we might find out that now its stronger still.”

If you’ve got a challenge your’re looking to solve when it comes to your OOH strategy, or simply after an unmissable opportunity, get in touch with ooh!media’s Ben Gibb via ben.gibb@oohmedianz.com